The seller places information and descriptions of the goods on his platform (be it an Instagram page or a full-fledged online store), promotes a “showcase” with products and processes orders, transfers them to the supplier directly or to an intermediary. All concerns about logistics, packaging, storage fall on the shoulders of the latter. And the profit is the difference between the actual wholesale price of the supplier and the final value of the sale to the client. Probably the most famous example of this type of collaboration is the world-popular AliExpress – a platform on which manufacturers and suppliers sell goods of different categories in bulk and at retail, using the site as a showcase.