It is critical to make sure that the data you present in your infographic is accurate by using multiple, up-to-date sources.
This is especially true if you are using artificial intelligence (AI) to collect or analyse it. For example, ChatGPT has been known to ‘make up’ information and give incorrect answers 52% of the time. Scientists call this process ‘hallucination.’
Verify facts and figures
The optimal size is 600 pixels wide and 1200 pixels long. Minimum size: 800x800 pixels. Recommended size: 1200x1200 pixels. If you have a lot of content, you can stretch it to 8000 pixels long with a single click.
What size should an infographic be?
Want to see if you have made the picture simple? Show it to your child and ask them if they understand it. But don't go to the extreme - infographics don't have to be primitive. A/B testing is a great way to find out which elements of an infographic your target audience likes best. Test a few headlines and see which ones your readers respond best to.
Create two almost identical infographics with one key difference, such as a different headline or background colour. The better infographic will get more reposts and conversions.
Testing and tweaking
Infographics don't automatically go viral. Promotion on social media (Instagram, Facebook, X (Twitter), Linkedin) has long been one of the most effective business tools. Share the infographic in your email newsletter. Optimise it for SEO. Add ‘Share’ buttons on all pages where your infographic appears.
Promote infographics
Even if you don't have design skills, you can create a good infographic.
- Canva. Easy to use, you can choose from an extensive collection of infographic templates that can be edited to suit your requirements.
- Easel.ly. The service offers several dozen templates. Clicking on any of them will take you straight to the editing mode. There you can insert your data, while changing the font, colours, text size.
- Visme. This platform uses AI to help design infographics, which means you can create consistent, high-quality content even if you're not a designer.
Tools to help you with infographics
Why do some companies get thousands of reposts while others drown in information noise? In a world of non-stop information flow, creativity and clarity in data delivery is the only way to stand out. People perceive visuals better. Infographics help explain complex things simply.
South Korea is a digitally savvy country, and visual content plays a crucial role in marketing a move into this market. HLTS South Korea helps partners and customers tailor their advertising to the South Korean target audience and the KakaoTalk, Naver platforms.
Time to create an infographic