Specifics of South Korean websitesThe websites of South Korean trading organisations are often characterised by specific design, aesthetics, minimalism and unique use of colour schemes, which makes the process of adapting them to other languages and markets challenging.
Over the many years of working in the South Korean market,
HLTS company has repeatedly encountered clients' difficulties when redesigning their multilingual websites. The first challenge is the integration of Korean language content. When using fonts that support both Latin and Korean characters, it can be difficult to maintain the typography and visual integrity of the site. What else should you pay attention to when updating your website or online shop? Let's get to the bottom of it.
The design is outdated Web design trends are updated every year. The requirements for the design of pages change. Users get used to a certain arrangement of elements, navigation. Archaic and outdated design is read instantly. If the site was created more than 3 years ago, it is definitely worth updating.
Decrease in conversions and other metrics If analytics reports show a decline in conversions, don't ignore these signals. One of the reasons for low website traffic is the seasonality of the business. If that's not the case, and the time a user spends on the site is decreasing, as well as the number of pages viewed, then it's time to rethink the content and content of the site.
Each language version of the site should be optimised for relevant search engines and keywords. Use hreflang tags to indicate the language and regional version of the page to search engines.
Expectation VS RealityWebsite visitors come with certain expectations. If your site does not fulfil their expectations, they will leave for competitors.
A convenient and understandable product catalogue is a prerequisite for any successful online shop. All goods should be clearly structured, there is an opportunity to filter the results by price, colour, size, etc. The search bar is equally important.