7 out of 10 websites do a redesign every 3 years. The leaders of the online market - those who occupy the top positions in search results and attract millions of users - do it all the time.

No matter how successful your website is, not only technology is changing today, but also user preferences and general web design trends. It is especially important to take these changes into account if your target audience is located in different countries. You need to take into account the mentality of users and their visual habits, which can differ significantly from region to region. Adapting a website for an international audience requires special attention to cultural specifics, colour schemes, content structure and even navigation.

Specifics of South Korean websites
The websites of South Korean trading organisations are often characterised by specific design, aesthetics, minimalism and unique use of colour schemes, which makes the process of adapting them to other languages and markets challenging.

Over the many years of working in the South Korean market, HLTS company has repeatedly encountered clients' difficulties when redesigning their multilingual websites. The first challenge is the integration of Korean language content. When using fonts that support both Latin and Korean characters, it can be difficult to maintain the typography and visual integrity of the site. What else should you pay attention to when updating your website or online shop? Let's get to the bottom of it.

The design is outdated
Web design trends are updated every year. The requirements for the design of pages change. Users get used to a certain arrangement of elements, navigation. Archaic and outdated design is read instantly. If the site was created more than 3 years ago, it is definitely worth updating.

Decrease in conversions and other metrics
If analytics reports show a decline in conversions, don't ignore these signals. One of the reasons for low website traffic is the seasonality of the business. If that's not the case, and the time a user spends on the site is decreasing, as well as the number of pages viewed, then it's time to rethink the content and content of the site.

Each language version of the site should be optimised for relevant search engines and keywords. Use hreflang tags to indicate the language and regional version of the page to search engines.

Expectation VS Reality
Website visitors come with certain expectations. If your site does not fulfil their expectations, they will leave for competitors.

A convenient and understandable product catalogue is a prerequisite for any successful online shop. All goods should be clearly structured, there is an opportunity to filter the results by price, colour, size, etc. The search bar is equally important.

The principle of minimalism: widgets, pop-ups, adverts
Do not overload the site with unnecessary elements, everything should be in moderation, HLTS dropshipping company managers recommend. Use pop-ups or additional elements only if they carry useful information for the user and you need them to promote your products (for example, to fill out a feedback form in exchange for a discount or personalised offer).

The site loses to competitors
Price is an important selection criterion, but far from the only one. The product needs to be properly shown. Use as many high quality images, product videos and/or photos (360°) as possible. The buyer should be able to zoom in, rotate elements to see the product from all sides.

If your competitors' sites look more modern, load faster and offer more convenient services, your site may start to lose its audience.

The site doesn't display correctly
Your website and its design should display correctly on a variety of devices and desktop computers. Pay special attention to ease of navigation and interactive elements so that users can easily scroll through pages, click on links, and make purchases easily and seamlessly.

Download speed
A slow loading site can wipe out all the efforts that have been put into attracting customers to the site. The user is impatient, it is important for him to quickly find an answer to his question, to see the offer for a product or service, and not to watch a languid loading icon. Website redesign allows you to reconsider the number of blocks and their necessity on desktop and mobile devices, change content and use technologies that make the site work faster.

If a site takes more than 3-5 seconds to load, there is a high probability that the user will leave the site before it fully loads. Slow loading speeds negatively impact all aspects of user interaction, including conversion and SEO.

Complex navigation
There is a generally accepted rule of thumb: any goal on a website should be accessible in 3 clicks. User-friendly and intuitive navigation is a key factor in a successful website. If users can't find the information they need quickly or are confused by the site's structure, they are very likely to leave. Revise your menu structure, simplify access paths to key sections, implement search engines and filters to make it easy for users to navigate your site.

Order placement
You should pay special attention to the order placement process on your website. A complicated and confusing order form, lack of necessary payment or delivery options can scare away potential customers. When adapting your site for other markets, it is necessary to integrate services that are familiar to users in other countries. Make sure that forms are simple and clear, and that users can return and edit their order at any time.

HLTS Co. Ltd advises
Even the most successful web resources start to become outdated and lose their effectiveness. If you notice one or more of the signs described above, it may be time to think about redesigning or completely upgrading your web resource.