Electronic commerce (e-commerce) in South Korea continues to grow rapidly, adapting to new technologies and changes in consumer behaviour. In 2024, we see several key trends shaping the future of online commerce in the country. Let's take a look at the key e-commerce and dropshipping trends in South Korea.

Virtual shopping
Personalised shopping', 'virtual 3D fitting', 'intelligent fit' - VR is becoming an integral part of online shopping. New technologies allow consumers to 'try on' products virtually before they buy. This not only improves the user experience, but also reduces returns, which is particularly important for drop-shipping companies.

IKEA has been using AR in its mobile apps for a long time. It is a kind of 'Constructor' for adults, allowing users to virtually place furniture in their homes.

Shopping by voice
With the growing popularity of voice assistants such as Google Assistant and Amazon Alexa, voice shopping is becoming increasingly popular. For example, South Korean retailer Coupang has integrated the latest voice technology into its platforms, allowing users to search for products and place orders using voice commands.

AI and automation
Automation and artificial intelligence (AI) are playing an increasingly important role in optimising logistics processes. 36% of large and medium-sized companies in South Korea have already implemented AI in their logistics processes, and another 28% are in the process of implementing it. AI is helping to improve real-time inventory monitoring and automate the sorting and movement of goods, significantly improving the speed and accuracy of operations.

Personalisation and big data
Personalisation based on big data analytics plays a key role in customer acquisition and retention. Companies are using data on user behaviour to create tailored offers that better match each customer's interests and needs.

Naver and Kakao use sophisticated data analysis algorithms to provide personalised product recommendations. The customer receives a tailored offer based on their profile data. This approach increases conversion rates and the average check.

Subscription
Selling bundles of products on a subscription basis is becoming increasingly popular with customers. This approach is convenient and cost-effective, especially for retailers of food, cosmetics and household goods.

South Korean startup Bomibox has long been active in the subscription-based goods market. Customers receive a box of 7-8 full-size and deluxe travel-size Korean beauty products with home delivery.

Mobile commerce integration
A mobile version of your website or online shop is a must for any modern business. M-commerce continues to dominate the e-commerce market. Optimising the user experience on mobile platforms and applications is a key focus for businesses looking to increase their market share.

If you are looking to increase sales, HLTS Co. Ltd recommends

• Ensure your website is optimised for mobile
• Shorten the checkout process and implement one-click checkout or express payment options
• Create your own mobile app
• Develop a unified messaging strategy across desktop and mobile devices.

Development forecasts
For companies operating in the domestic and international e-commerce and dropshipping market, it is important to keep an eye on emerging trends.

These trends are expected to continue to evolve and shape the future of e-commerce in South Korea. Companies that can effectively integrate new technologies and adapt to changes in consumer behaviour will gain a significant competitive advantage. Personalisation and innovation in mobile technology will be key success factors in this fast-growing market.