Competitors. How to get ahead and win

Too many competitors! This is a very common complaint from start-up retailers, small wholesalers, dropshippers. "The proposals are like a copybook. All the ideas are taken away! What to do? How to keep customers?".

The answer is simple: give it a try and provide value in a minute. In other words, differentiate yourself. Don't be afraid to rebel against conventional norms, try out-of-the-box approaches and ideas.

Speed is your U.T.P.
You can successfully sell standard goods, and your competitive advantage will not be price, volume or delivery time, but the speed of response to enquiry! While everyone is asleep or slow to answer a question from the chat site, a successful entrepreneur is already preparing a favourable commercial offer and is already working with the client. And this works both for B2B and B2C.

"A moment of silence."
When launching a new direction, testing a new niche, selling a complex service (pharmacy, import/export support) it is necessary to clarify the nuances, learn about the problems that arise in the process of use. One-word answers to questions do not help to clarify the situation. In this case, a "moment of silence" will help. This is a technique of active listening - ask a detailed question and be silent for exactly 60 seconds, turning to listen. The normal interlocutor will begin to automatically fill the awkward pause with information that will be very useful to you. If you want an answer, keep quiet!

"I don't want to."
In the search for a successful slogan and the best advertising pitch, the seller tries to determine the needs of the potential customer, to understand what he wants. Try to do the opposite. Find out what he does NOT want, but is forced to do! This "don't want" gives birth to giants. "I don't want to wait 30 minutes" - Uber. "Don't want to misspell" - Grammarly. "I don't want to waste time and compare prices" - Booking.

Take customers away from indirect competitors
Indirect or indirect competitors produce alternative products and sell them in a different segment. They work with the same target audience, but do not compete with your business. Urgency, strict requirements or a request for a particular product is a separate narrow target segment.

What's in the details?
Henry Ford once said: "If I asked people what they wanted, they would ask for a faster horse". This phrase is usually illustrated by the fact that the buyer is often conservative and does not want to use something new. Cars have proven to be much more convenient than horses. When talking to consumers, it's worthwhile not only to have a good understanding of the subject matter, but also to know what to ask and how to use the data. Break your marketing strategy into parts. Intrigue potential customers with unusual content, get them used to your offerings and your website.

Keep your word
Change processes, adjust to market requirements. Yes, it can be difficult. Especially if you are an intermediary. Complaints that a business sells a standard product and "everything is the same for everyone else and we can't have any advantages" are not serious arguments and should be forgotten.

Ask the customers!
How to sell more? Where to advertise the product? How to develop the product and business? Ask your customers! Sometimes even a five-minute conversation gives a lot of ideas and reasons to think. Those who know how to hear and listen to their users survive. Those who ask questions and analyse the answers grow faster. Want a competitive advantage? Ask.

Attractiveness
Which niche to choose? Keep an eye on your competitors. How they work. How do they advertise their goods, what do they offer? There are techniques for assessing the capacity of a market, and there are techniques for assessing its attractiveness. When it comes to the latter, keep an eye on your competitors.

HLTS Co: from idea to business
So, to stand out among your competitors, you must first of all "work with the pain" of your potential customers. Look for that "pain." Group the "needy" into target audiences. Segment and keep looking.

Ask yourself the question, "What will make a customer overcome habit and doubt to order from me?". Make sure your "economics are converging" and one sale or one customer brings you a profit, not a loss. HLTS Co. Ltd segments markets, identifies the problems of the client's target audiences, and develops financial models for their business. Together with the client, we go through a difficult path from start-up to customised business, from idea to profit.