Testimonials from loyal customers
Recommendation marketing is a free or low-cost customer acquisition channel that allows you to sell a more expensive product or service. One of the easiest ways to encourage referrals is to ask customers to share their shopping experience with their friends. 17% of loyal customers are willing to comply with such a request. It is common to use email, social media or even feedback apps to communicate.
Play on favouritism
Stand out from the crowd. No matter how you slice it, most of us want to feel unique and special. It's the basis of self-esteem. The strategy of 'playing on favouritism' aims to maintain a sense of belonging. The client gains access to something that is not available to others. This gives them a sense of self-worth and value. For example, offering to join a loyalty club that provides special bonuses, discounts and access to exclusive events or products creates a sense of belonging to a select circle. Customers who feel part of an exclusive community are more likely to share their positive experiences.
Surprise and create conversation
Unexpected pleasant surprises always evoke positive emotions and motivate customers to talk about their experience. These can be certificates or discount vouchers. If not the customers themselves, then their friends and family will be able to use such promotional offers. This will increase the number of people who may become your regular customers or clients in the future.
Give something of value
Emotions create strong bonds. Good news, an unexpected decision, joy, are usually things we want to share with others. This is another "hook" for the customer, another form of hidden endorsement. A powerful incentive can be the offer of free advertising lessons, training materials, consultations, sending product samples. This is particularly useful in cases where interaction with the purchased product requires training or the acquisition of a particular skill.
A gift is always nice, and stories about such moments become part of free advertising and PR campaigns.