A couple of clever phrases at the beginning, a clickbait headline, a few ‘secret techniques’ from NLP - according to ‘marketing gurus,’ this is what a post from an expert on social media should look like. In reality, a good expert post does not create demand. Its task is to first grab the reader's attention and then redirect it to your product.

Not everything you publish should sell or promote. Text will not make advertising work. It will not make a person suddenly want something they do not need. This is especially true in dropshipping and eCommerce, where hundreds of sellers offer the same thing. On the other hand, there are posts that are just for show. A stream of identical advice copied from competitors or a set of banal slogans: ‘time-tested quality,’ ‘individual approach to each customer’ become background noise that people scroll past without reading. Such posts turn into empty statistics: there is reach, but no effect. How can businesses show their expertise on social media? Let's figure it out together with HLTS Co. Ltd.

The hook is a trigger: an unexpected fact, a paradox, personal experience, or a bold statistic. The first sentence grabs attention and sets the context, setting the tone for what follows.

For an industry post, the hook could be a phrase that turns the usual argument on its head. For the pharmaceutical industry market, the hook could be a question at the beginning of the post: ‘When testing speed is more important than price. One month of delay costs millions.’ For equipment manufacturers: ‘Reliability doesn't sell. It should be a given.’ For electronics dropshipping businesses: ‘People don't buy specifications, they buy minutes of their lives.’

Counterintuitive thinking works better than any banner, breaks the usual perception and makes the reader stop. In a couple of sentences, you can explain how your product solves a problem, according to managers at HLTS dropshipping company.

Expertise is demonstrated not in abstract advice, but in examples. A short story as proof removes scepticism and brings the text to life. You can describe your experience, a client case study, or describe the situation from a market perspective. A couple of details are enough to make the text credible: a specific niche, a figure, a situation. The experts at HLTS company remind us: don't overload your post with terminology.

The post should be memorable with one phrase, in the form of a short three-line formula: fact, conclusion, step. If this mini-scheme is understandable without context and can be retold aloud in five seconds, the formula is successful. The reader receives a template for action: how to proceed in a similar situation.

When concluding an expert post, you need to invite the reader to continue the conversation by asking a question, offering a mini-audit or a short checklist. No long briefs and, even more so, no banal suggestions to ‘leave a request.’ The goal is to lower the contact threshold to one click/message.

If there is no data, results, figures, or experience, there will be no expert post. The text may look beautiful, but it will not work. Expertise begins where there are facts, according to HLTS company specialists. It is better to describe a small but personal experience and write one honest paragraph than five pages of ‘correct words’ without content.

An expert post builds trust. This is especially noticeable in dropshipping and eCommerce. When dozens of sellers offer the same product, it is not the one with the cheapest prices who wins, but the one who was able to talk about the product or problem in such a way that their words were remembered. HLTS co LTD builds its work with clients on the same principle: we optimise processes, offer non-standard solutions and take care of promotion.

Do you want your social media posts to be quoted? Offer your readers the role of insider and critic. Write in such a way that your post is easy to understand and simple to retell: one idea, one fact, one conclusion.