Stability in business is a romantic dream. To be sure that tomorrow the next payment will arrive on the account and that customers will order what they have been planning for a long time - isn't that what any entrepreneur wants? Stable income in business is quite difficult to organise, but it is possible. Launching an active subscription to products on a dropshipping site can be a powerful tool to diversify your business. Netflix, Spotify and other services work on such a model.

South Korea is known for its developed e-commerce market and high consumer demands for quality and innovation. As noted by HLTS company specialists, goods by subscription are sold here in such areas as electronics, food, pharmacy, and cosmetics.

In order to successfully launch a goods-on-subscription service on a dropshipping site, it is important to carefully plan each step.

Step 1: Market research
Research the demand for subscription services in your area. Determine what products are popular with local customers and customers in other countries. You're likely to get different sets of products, so offer different subscription schemes. At different price points and terms.

Determine which product categories in your shop's product range would fit the ‘subscription’ format. Evaluate the margin of the selected categories, the frequency of possible purchases. Identify the segment of buyers of these categories.

HLTS dropshipping company marketers advise to make sure that these products are easily integrated into the dropshipping model and can be delivered on time, and suppliers are ready for regular shipments. New dropshipping partners may have to be found and connected.

Step 2: Subscription structure
A subscription model is only effective where the product or service brings regular value to the end user. Pay attention to the usage scenario of your product.

To get as many customers interested in your offer as possible, create multiple subscription tiers. For example, basic, standard and premium plans with different sets of products and different prices. Take into account the cost of goods, shipping, taxes and your profit. Don't forget about discounts for long-term subscribers.

Step 3: Integrate your subscription model
Platform selection. If your site runs on platforms like WooCommerce or Shopify, use subscription plugins. This will make it easier to integrate and manage subscriptions.

Update your site design to highlight subscription plans. Create a separate page for subscriptions detailing the plans, benefits, and terms and conditions.

Step 4: Automate processes
Use automated systems to manage subscriptions such as WooCommerce Subscriptions, ReCharge, Bold Subscriptions, Cratejoy, Subbly, Alloha Subscriptions and Kakao Pay Subscription Service. The services allow you to automate most of the processes: renewals, billing and sending notifications. You will be able to integrate and maintain different subscription options (monthly, quarterly and annual).

Step 5: Marketing and promotion
9 out of 10 South Korean users aged 15 to 59 use Naver (87.0%) for daily searches. Along with Naver, YouTube (79.9%) and Google (65.8%), Instagram (38.6%), Kakao Talk (33.9%) and Daum (33.9%). Use social media, messengers and email newsletters to promote your new sales model.

Who can spread the word about you and your offer and recommend you to their audience? Collaboration with local bloggers and Influencers will attract attention and become good advertising.

Step 6: Trialling and customer loyalty
How will the customer understand what products or services they will benefit from buying with a subscription? What are they willing to give you their money for on a regular basis? A trial is a cheap or free trial period. Trials can be limited by time or volume.

In a subscription model on a dropshipping site, the customer can enjoy all the benefits of a subscription: for a small fee, get a significant discount on a certain set of products for the first month of the subscription, can place test orders for certain products at a minimal cost, access basic features such as free shipping.

How to get away from trial and keep your business profitable without losing customers? Add loyalty programmes for subscribers. For example, discounts on subscription renewals, referral bonuses or exclusive offers for regular customers.

Step 7: Analyse
HLTS Co. Ltd helps foreign dropshipping companies find partners and customers in the South Korean market. HLTS marketers analyse customers' online resources and help them find new customers. Working with product supplier websites, we track the performance of subscription models, analyse subscription structure, pricing and marketing strategies. We bring narrow-niche local online shops to the global dropshipping market.