Step 1: Market research
Research the demand for subscription services in your area. Determine what products are popular with local customers and customers in other countries. You're likely to get different sets of products, so offer different subscription schemes. At different price points and terms.
Determine which product categories in your shop's product range would fit the ‘subscription’ format. Evaluate the margin of the selected categories, the frequency of possible purchases. Identify the segment of buyers of these categories.
HLTS dropshipping company marketers advise to make sure that these products are easily integrated into the dropshipping model and can be delivered on time, and suppliers are ready for regular shipments. New dropshipping partners may have to be found and connected.
Step 2: Subscription structure
A subscription model is only effective where the product or service brings regular value to the end user. Pay attention to the usage scenario of your product.
To get as many customers interested in your offer as possible, create multiple subscription tiers. For example, basic, standard and premium plans with different sets of products and different prices. Take into account the cost of goods, shipping, taxes and your profit. Don't forget about discounts for long-term subscribers.
Step 3: Integrate your subscription model
Platform selection. If your site runs on platforms like WooCommerce or Shopify, use subscription plugins. This will make it easier to integrate and manage subscriptions.
Update your site design to highlight subscription plans. Create a separate page for subscriptions detailing the plans, benefits, and terms and conditions.
Step 4: Automate processes
Use automated systems to manage subscriptions such as WooCommerce Subscriptions, ReCharge, Bold Subscriptions, Cratejoy, Subbly, Alloha Subscriptions and Kakao Pay Subscription Service. The services allow you to automate most of the processes: renewals, billing and sending notifications. You will be able to integrate and maintain different subscription options (monthly, quarterly and annual).