Understanding such a seemingly mundane concept as quality sets the bar below which a business can no longer afford to sink. Quality is remembered. In today's instantaneous information-driven world, quality becomes a competitive advantage that allows you to stand out and build strong customer relationships.

No matter how complex your sales funnel is, it can always be broken down into three components: warm up, leads, sales. You don't need to look for tricky bundles and unusual solutions. By controlling quality at all three stages you can achieve a lot. HLTS Ltd tools allow you to study in detail and evaluate the behaviour of users (potential customers) at each stage of the sales funnel.

Awareness Funnel (Awareness Funnel)
The Awareness Funnel is the stage in which users learn about a product or service, but don't yet know who they are interested in as a salesperson. This is the upper part of the sales funnel where the:

• Attracting attention
• Informing
• Engagement

Make sure you have the right target audience and make sure your adverts are interesting and attention-grabbing. Experiment with different ad formats and channels, such as video, infographics or articles, and analyse the data to see which approaches yield the best results.

Warming Funnel Tools:

• Advertising: banners, contextual ads
• Social media: posts, stories, videos
• SEO (Search Engine Optimisation): optimising content to improve visibility in search engines (e.g. Google).
• E-mail marketing: sending newsletters with useful information and updates.
• Content marketing: articles, blogs, videos, podcasts, infographics.

The quality of this part of the funnel can be assessed using external services (for example, analytics in the advertising office) according to three key metrics: CTR (click-through rate), CPC (click price), number of clicks.

Lead Funnel
The lead funnel is everything that happens to a customer when they are considering different options and are ready to make a decision. At this point, he or she may be on a website landing page, visiting a shop or calling a salesperson for the first time. He compares prices, product features, and studies reviews.

The goal of all marketing activities of this stage is to make a casual visitor your potential customer. This stage of the funnel is where personalisation works first and foremost, the customer needs to be brought to the end of the sales funnel to make a purchase. Therefore, it's important to:

• Obtain contact details (email, phone)
• Initial qualification of the client (how much the client meets expectations).
• Lead warming

Google Analytics data will show 3 key metrics: CR (conversion rate from visitors to leads), CPL (cost per lead), number of leads.

HLTS South Korea managers recommend lead funnel tools:

• Search advertising, remarketing and email marketing, landing pages, contact capture forms, lead magnets, automated email chains, CRM systems.

Conversion Funnel (Conversion Funnel)
The conversion funnel is where the company has the final touch point with the customer (call, purchase on the website, sale in messenger or social networks, autobot). The bottom of the sales funnel includes:

• Contact and negotiation
• Objection handling
• Closing the deal

To analyse sales use CRM systems and internal accounting systems, look at key metrics: CR (sales conversion rate), CPO (selling price), sales, number of leads, quality of leads (potential readiness to buy), conversion rate from visitors to leads.

Tools:

• Landings, contact capture forms, lead magnets, automated email chains, CRM systems.

Sales funnel is a visual and effective scheme that allows you to visualise and track the path of a potential client from the moment of awareness to the moment of transaction completion.

HLTS company is well aware of the trends and needs of the South Korean market. This is what allows us to develop quality marketing strategies for our customers‘ and partners’ businesses. Specialists of HLTS Co. Ltd optimise sales funnels, conduct data analysis, develop personalised marketing campaigns and implement marketing automation tools.