How does Apple advertise its products? The focus is always on the story: someone shooting a home video, someone editing a film, someone starting a business with an iPad in their hands. No one says, ‘We have 128 GB of memory and an A16 processor.’ The focus is not on technical specifications, but on results, feelings and experiences.

Storytelling is the art of telling stories that hook, evoke emotions and stick in the memory, say experts at HLTS South Korea. In the age of social media, the format is changing. Storyselling has emerged — short, vivid and emotional stories that are convenient to post on Instagram, YouTube, KakaoTalk, TikTok, Naver and other platforms.

HLTS Co. Ltd has long been supporting dropshipping projects in areas where abstract sales are not possible. Pharmaceuticals, electronics, medical equipment — details, certificates and evidence are important here. Leads are expensive, and trust is even more expensive. Standard advertising templates along the lines of ‘cheap, fast, convenient’ do not work. You need to reach out to the buyer and talk business. One such tool is a short story.

The purpose of a landing page or product page is to persuade and describe the features of a product. The purpose of packaging is to generate interest. Only a story can make a product appealing, meaningful, and interesting.

Storytelling is a new generation of storytelling. It is not just a story. It is a story that captivates, evokes emotions and is easy to remember. It can entertain, educate, inspire or sell, depending on the goal. Such a short story should be simple, lively and get to the point quickly.

Every story must include three essential elements:

• A character. There must be at least one character in the story, and the closer they are to reality, the more likely the story will be remembered.
• Conflict. The hero of the story inevitably faces some difficulties or finds themselves in an ambiguous situation. This is the conflict. Its purpose is to evoke a sense of empathy in the audience and put them in a certain emotional state for better persuasion.
• Resolution. The ending of the story, whether positive or negative, draws some conclusions. In sales stories, the denouement may also contain a CTA (call to action) such as registration, subscription, or purchase.

Where trust is important, the story must be backed up by facts, according to experts at HLTS company. This is especially true in industries such as pharmaceuticals, medicine, and technology.

At the heart of any story lies an idea, a key, central thought that will stick in the reader's mind. This idea can teach something, inspire action, explain or demonstrate something. An honest account of difficulties and mistakes often inspires more trust than a made-up advertising creative.

People love stories they can relate to. Therefore, the situations your storytelling touches on will largely depend on the portrait of your target audience. To get to know your audience better, you can conduct a survey or ask people to share their experiences, thoughts, dreams, and plans.

Conflict in a good story creates plot dynamics and holds the reader's attention. The hero does not have to be perfect — on the contrary, the more goals, desires and contradictions they have, the more interesting the story will be.

The world is not only the setting, but also a set of rules, restrictions, and the atmosphere in which the story unfolds. The more detailed the description of the world and the hero's reality, the more vivid and convincing the story will be. It is important that the world helps to reveal the hero and the conflict, as well as create the right mood — from light and inspiring to serious and dramatic.

The story should be clear and logical. The simplest structure is the beginning, the development of the conflict, and the ending. In storytelling, this can be a series of short scenes that quickly lead to the climax.

Today, attention and time are two of the most valuable resources. In dropshipping, where competition is fierce in some niches and buyers make quick decisions, storytelling can be one of the most effective promotional formats. The task of a dropshipper is to find a balance between depth and speed of delivery so that your story hooks the audience and stays in their memory.

And, of course, a good story starts with a good product. For dropshippers in niches with high entry barriers — from electronics to medicine — it is not enough to simply tell a beautiful story. It is important to have certified partners, proven product quality and real experience behind it. That is why story selling is part of a trust strategy, which HLTS Co. Ltd has been helping to implement for many years in the South Korean market.