You pick up your phone and after a few minutes you realise you can't remember what you were looking for. Something has distracted you. A clickbait headline, a funny video or a shocking news story. Publishers fight for our attention. After all, attention is the currency of our time. Grabbing it and keeping it for as long as possible is the goal of most successful marketing strategies.

In a world where users' attention is fragmented, it's not easy to create content that engages your audience. Live interaction with users becomes the foundation of a successful social media strategy. To achieve this goal, you need to find formats that are not only engaging, but also generate active discussion.

Mailing list: a clear idea in a compact form
Each of our ideas, each product announcement, each news item can be organised as a list of 3-8 items. A post list allows you to present information in a concise and structured way. This format is familiar and comfortable and allows the audience to quickly grasp the essence of the message.

It is important to note that a bullet list can be applied to almost any topic. For example, you could create a list of time management best practices or key steps to achieving business success. This format is great for a quick introduction to a product and can spark further discussion.

Post-interview with an expert: focus on opinion
The second format is the post-interview. We ask the expert three questions and publish this mini-format. Be sure to thank them for their opinion and add a hashtag below the post. Expert opinion, current affairs, a special take on ordinary things - these posts tend to attract attention and become a platform for discussion. Post-interviews can be turned into a weekly column with announcements and hidden advertisements.

Weekly column: a source of knowledge
Another interesting format to look out for is the weekly column by an expert. A series of periodic publications. In this column you can share useful tips, analyse current events, publish news from your field of activity. There is a wide range of topics for a post column, from tips on managing your finances to an analysis of the latest industry trends.

Post-longread: a deep dive
The fourth format worth mentioning is the post-longread. In this format, you can break down a topic in detail to help readers go as deep as possible. Longreads with subheadings and numbered chapters are great to read on social media if they are interesting and well structured. But remember: it's the content that counts, not the length of the post.

Infographics: visualising the complex
Another interesting and attractive format for SMM posts is an "info album", a mini presentation on your page. Collect a few images on a specific topic, add a short text and combine it all into a GIF animation.

Creating an Info Album can be a fun and creative task. Use colourful illustrations, interesting fonts and animations to make the content stand out and be engaging. This format is eye-catching and easy to read.

Infographics are the sixth format
Infographics are visual representations of complex data or statistics in a convenient and easily digestible form. Graphs, charts and tables help turn dry data into visual and interesting content.

Engagement format. Dialogue
An effective and practical technique is to invite the audience to actively participate and engage in a dialogue. Ask a question, express an opinion or provoke a discussion to engage the audience and encourage interaction.

All six formats can be adapted to suit different niches and objectives. It's important to remember that a successful social media strategy is not just about using these formats, but also adapting them to the interests and needs of your target audience. Contact HLTS co, ltd to help you promote your business on social media. Experiment, analyse the results and find the right balance between active interaction and audience engagement.