It is important not to spread yourself thin, but to choose 2-3 channels that will be most effective for promoting your shop's products. For a successful advertising campaign in South Korea, it is important to take into account local peculiarities.
- Young people are active on TikTok and KakaoTalk.
- Older audiences search for products on Naver
- For business customers, Blind, LinkedIn and email newsletters are effective.
5. Advertising and promotion
To avoid wasting money on ineffective channels, make a media plan that can be adjusted in case of problems or bad choices.
For example:
- 1st-7th: testing TikTok adverts.
- 8-14: Kakao Ads.
- 15-21: Naver Ads
- 22-30: Active Facebook Ads
6. Media plan for the month
Run small tests to get data on real CPM, reach, clicks and conversion rate. If Instagram ads are giving good results, increase the budget for this channel. If your TikTok adverts have a low CTR, revise the content or abandon it completely. It may be worth changing headlines, improving visuals, or using other ad formats.
7. Testing, analysing and adjusting
HLTS company experts advise you to check every day how your adverts are performing. How much money was spent, how many clients came. Calculate the cost per sale. If the channel does not bring results, stop advertising or reduce the budget.
And do not forget that any advertising campaign is not a one-time task. It is a constant work with calculations, tests and analyses. Only in this way can you achieve a stable result and not waste money.
8. Daily monitoring of the media plan and calculation of daily indicators