Launching an advertising campaign is not just about buying an advert and expecting to make a profit. It is a process that requires planning, analysis and precise calculations. There is no point in spending money on beautiful banners if you don't know who you are showing them to and why. HLTS Co. Ltd offers you to understand the nuances of launching an advertising campaign. We will show you how to step by step prepare a campaign that will bring real results.

The plan must be achievable, foreseeable and realistic. Its basis is concrete figures. Determine: how many goods, for how much and for how long you want to sell. Set a minimum lead time (the faster the cycle and the greater the volume of transactions, the shorter the period). Check your resources: warehouse, staff. Take into account past mistakes.

Plan in long cycle deals by breaking the plan into periods and ‘measure’ the result of each period in actions: subscriptions, calls, appointments, showings, pre-orders.

If you did not have a record-keeping system or the company has just opened, the plan is formed from the desired, break it into stages, carefully tracking the results of each period.

Unit-economy helps to determine the profitability of a business by calculating the profitability of a business unit (a unit of goods or a customer). If you calculate how much each unit brings in and what costs are incurred by the company, you can calculate the profit.

All unit economics calculations are based on four formulas:

• Profit = Marginal Profit - Fixed Costs
• Profit/Loss (units) = Selling Price - Costs
• Marginal Profit = Revenue - Variable Costs
• Profit = Revenue - Variable Costs - Fixed Costs

Look at how your competitors operate. What channels are they using? How and what are they advertising? You need to understand what channels your competitors are using, what their prices and offers are. This will help you strategise and find your competitive advantage.

Perhaps their offers are related to big discounts or free shipping. This is something to consider when developing your strategy. You can stand out by offering something unique, such as free packaging, bonuses or improved product quality.

Invest as much as you can afford, advise the experts at HLTS South Korea. The budget is your limit. Proceed from planned sales and unit economics.

For example, your company closed 20 deals last month. You want to increase the number to 25 deals per month. Then add 20% to last period's sales.

Don't forget that for new products or brands, you sometimes need to increase your budget for channel testing. So it's important to consider how much you're willing to spend on tests in advance.

It is important not to spread yourself thin, but to choose 2-3 channels that will be most effective for promoting your shop's products. For a successful advertising campaign in South Korea, it is important to take into account local peculiarities.

• Young people are active on TikTok and KakaoTalk.
• Older audiences search for products on Naver
• For business customers, Blind, LinkedIn and email newsletters are effective.

To avoid wasting money on ineffective channels, make a media plan that can be adjusted in case of problems or bad choices.

For example:

• 1st-7th: testing TikTok adverts.
• 8-14: Kakao Ads.
• 15-21: Naver Ads
• 22-30: Active Facebook Ads

Run small tests to get data on real CPM, reach, clicks and conversion rate. If Instagram ads are giving good results, increase the budget for this channel. If your TikTok adverts have a low CTR, revise the content or abandon it completely. It may be worth changing headlines, improving visuals, or using other ad formats.

HLTS company experts advise you to check every day how your adverts are performing. How much money was spent, how many clients came. Calculate the cost per sale. If the channel does not bring results, stop advertising or reduce the budget.

And do not forget that any advertising campaign is not a one-time task. It is a constant work with calculations, tests and analyses. Only in this way can you achieve a stable result and not waste money.