To create a truly valuable offer, start with in-depth research into your audience. Conduct several short interviews or online surveys, analyse competitors' reviews on marketplaces and social networks. You will see key questions: ‘Will it last long?’, ‘Can I set it up myself?’, ‘What if delivery is delayed?’ — these are your main ‘cost barriers’: time, effort, and emotions.
How to understand the real needs of your customers
Sellers often post a product, list its features and characteristics, announce delivery, and wonder why nothing happens. But the customer does not buy a product, they buy a solution. Voice the fear — and immediately remove it.
You need to explain:
- What will the customer get? (comfort, status, simplicity, savings)
- What will they get rid of? (routine, fear, unnecessary expenses, inconvenience)
- Why does it cost exactly that much? (comparison, guarantees, replacement)
In targeted advertising, a short headline with a ‘before/after’ visual is effective; in stories, a dynamic 5-second video demonstrating the installation is sufficient; in email newsletters, a detailed story with a quote from a satisfied customer and a link to a detailed review is effective.
How to show value on the website?
Value does not sell itself — it needs to be demonstrated, proven, and barriers removed. The clearer you explain to the customer why your product is worth the money, the less reason they will have to compare you with competitors solely on price, with those who offer discounts and promises.
By connecting to the proven network of HLTS Co. Ltd, a dropshipping business partner and integrator, you will receive not just a product, but a complete solution: from logistics to marketing. Our team of experts will help you competently package the value of your offer so that every customer understands that it is exactly what they need.
People buy what they believe in