The first reason is a small baseThe base you usually send out your newsletter to should be constantly updated with new contacts. Subscribers (those who have subscribed themselves and your customers) over time may lose interest in what is sent to them. The quality and size of the base affects the growth of traffic to the site and, consequently, sales.
Add a subscription form to your site. Pop-ups (pop-up or a widget in the footer at the bottom of the page) always attract attention.
You can create a separate landing page, offer an interesting guide for download in exchange for email user registration. After downloading the guide, the data left will automatically go to the database and email funnel. But remember, the user must give their consent to receive the newsletter and be able to unsubscribe easily.
HLTS ltd recommends using services of global and South Korean platforms (Google, Naver, Daum) when analysing the results of the mailing list to find out how many visitors clicked through to the site and which products are the most popular.
The second reason is the content of the letterWe have already written about what kind of emails should not be sent to clients. Properly organised mailing is a separate art. Planning allows you to think through the topics and design of future emails. It does not matter whether you are going to announce the arrival of new products or share useful information, or activate the target audience in the off-season to tell about the promotion on the site. The email should be designed in a way that makes you want to open it.
The recipient decides whether or not to open the email during a quick read of the subject line. The subject line and preheader are the first two things the recipient sees. Use keywords, intriguing slogans in the subject line and pre-header and personalise the message where possible. Avoid terms that can activate spam filters (‘free,’ ‘beneficial’).
Experiment with interactive email elements: countdown timers, real-time questionnaires. Use animations and GIFs in your emails to bring your emails to life. Place calls to action (CTAs) after the first paragraph and again at the end. Relevant and personalised emails have a high open rate.