IncentivesBy analysing product positions on marketplaces and reading customer reviews, you can understand which positions and brands are more popular. Offer the customer a similar product, but from a lesser-known brand. Give them an incentive to visit your store. This could be a discount voucher, an exclusive product preview or access to a loyalty programme. Buyer's logic: if a product doesn't have any reviews, it means no one is buying it.
Encourage customers to leave reviews of your products on your marketplace by offering small discounts or bonuses for doing so. When responding to questions and reviews, link to your website or leave contact information.
Cost of goodsYou need to have confidence in your suppliers and the quality of the goods you sell. Encouraging customers to come to your site, making them loyal and repeat customers is a task that requires a strategic approach, investment in marketing and improving the customer experience.
When calculating the selling price, do not forget to take into account: cost of goods at the supplier, shipping, storage, taxes, contingencies, marketplace commission, participation in the promotion. Also, if a competitor offers a similar or the same product at a lower price, you should look for ways to optimise and reduce the price.